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“Product180 helped us understand exactly why our best customers bought, then trained our salesforce to sell that message, like our rock stars already did.” Mark Kushinsky, CEO |
Got a "Killer" Value Proposition?
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"Killer" Value Proposition Executive Briefing
10-Minute Vignette 
Finding the Elusive "Killer" Value Proposition!
Jigsaw Webinar
It's Not Just About Leads, It's Your Story
Jigsaw Sponsored Whitepaper
Why You Need a Killer Value Proposition
White paper
5-Keys to Creating a Killer Value Proposition
5-Day Email Course. Practical tips & exercises.
Value Proposition Scorecard
Evaluate Your Current Value Proposition.
Value Component Analysis Tool
Differentiate or Die!
Secret Sauce Scorecard
What Makes You Special or Unique?
Customer Linguistics Scorecard
Are you using the language, magic words and stories that resonate with customers today, and move them to buy?
5.26.10 1:00PM EST
“Why Isn't My Content Sticky?"
How to use customer linguistics to Decode Why Customers Buy and Create Compelling Messaging, Content and Sales Tools. Sponsored by Marketo and Avitage
Click here to preview 2 minute video. 
3.30.09
Get Inside Your Customer's Head
Steve Rankel, Product 180
Customer Interview Secrets No One Ever Told You - to learn what they will buy NOW. 
3.13.09
ACTION: The Only EFFECTIVE Anecdote To Fear
Steve Rankel, Product 180
Fear and worry breed inactivity and a reticence to commit to any new marketing, sales or product-related activity.
Finding the Elusive Killer Value Proposition! REVISITED
Steve Rankel, Product 180
Episode Synopsis: A killer value proposition is the foundation of ALL effective sales and marketing efforts.
Killer Value Proposition. Translate your offer into a killer value proposition that energizes sales and increases conversions.
Messaging & Positioning. How do you create messaging that matters to customers, increases marketing effectiveness and boosts sales?
Full of practical tips and real-world examples, our Killer Value Proposition Toolkit provides a clear, step-by-step process to sharpen or create your value proposition.
KVP Boot Camp is designed for marketers, small business owners, salespeople, product managers and product marketers who need a jumpstart in crafting their Killer Value Proposition.
Let's Talk Experience the power of a Killer Value Proposition or Customer Linguistics. Schedule a 15-min executive briefing.
Call 888.361.7536
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